|Our Training Guide :|
Ghosting [Training Guide] : Is a 9 page guide containing a cover page, table of content, an Introduction, a getting started checklist, and a Ghosting Guide that will enable you to downplay your competitors position and highlight your own. You will receive a Word and PDF version of the guide along with the license agreement. (only $9.99 US).
* Note: All prices are in US$ and for a single user license.
Samples: For a larger view of sample from some of our training guides, click on one of the thumbnails below.
The Benefits of Using This Guide :
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Ghosting - Overview
If you are looking to educate yourself or train your staff or department on ghosting (ghosting your competition in proposals, business cases and marketing plans) but don't want to pay the high cost of training (up to $1,000 per day per person) this is the perfect solution for you. Why pay for 1, 2 or 3 days of training when all you really want is to learn about ghosting and start putting into practice what you've learned in no time?
The use of ghosting in proposals and business cases is pointing out competitors weaknesses by highlighting the importance or differences of alternative solutions.
Ghosting is simply offering a trade-off when an alternate solution you rejected is being offered by one of your competitors. You downplay their strengths and highlight their weaknesses.
This guide will detail ghosting techniques you can use in proposals, business cases and marketing plans.
When you purchase the Ghosting training guide, we will email you the document in Microsoft Word and PDF format as well as the licensing agreement. Then simply open the document to start using ghosting techniques.
The Ghosting Guide included;
- Is professionally laid out
- Is easy to use
- Is a 9 page guide with examples
- Has been developed by industry experts
- provides a differential advantage over your competition